National Standards for Australian Museums and Galleries



Home » PART B: INVOLVING PEOPLE » PRINCIPLE B3: The museum is committed to its current and potential audiences, and caters for their needs and interests through its communications, programs

PRINCIPLE B3: The museum is committed to its current and potential audiences, and caters for their needs and interests through its communications, programs


  • STANDARD B3.1 The museum knows who its current and potential audiences are and has strategies to attract and retain them
  • STANDARD B3.2 The museum promotes its collection, key attractions, programs and services
  • STANDARD B3.3 The museum provides information to help visitors locate the museum and find their way around while they are there
  • STANDARD B3.4 The museum has regular opening hours
  • STANDARD B3.5 The museum offers visitors a welcoming experience, and its workers respond appropriately to visitor enquiries and feedback
  • STANDARD B3.6 The museum’s public programs are as accessible as possible to people of all ages and abilities
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  • About the National Standards
  • Appendixes
  • PART A: MANAGING THE MUSEUM
  • PART B: INVOLVING PEOPLE
    • PRINCIPLE B1: The museum is used, supported and valued by diverse communities as a worthwhile place where people can express, share and discover significant stories, ideas and objects
    • PRINCIPLE B2: The museum presents its most significant collection items, stories and themes through engaging exhibitions and programs
    • PRINCIPLE B3: The museum is committed to its current and potential audiences, and caters for their needs and interests through its communications, programs
      • STANDARD B3.1 The museum knows who its current and potential audiences are and has strategies to attract and retain them
      • STANDARD B3.2 The museum promotes its collection, key attractions, programs and services
      • STANDARD B3.3 The museum provides information to help visitors locate the museum and find their way around while they are there
      • STANDARD B3.4 The museum has regular opening hours
      • STANDARD B3.5 The museum offers visitors a welcoming experience, and its workers respond appropriately to visitor enquiries and feedback
      • STANDARD B3.6 The museum’s public programs are as accessible as possible to people of all ages and abilities
  • PART C: DEVELOPING A SIGNIFICANT COLLECTION

  • CAN

    • Collections Australia Network
Collections Australia Network