Finding common ground between the visceral and the virtual is the next challenge for cultural institutions as they work hard to engage new audiences and meet the needs of existing ones. As curators, public program developers and web teams collaborate on innovative projects, institutions are finding themselves participating with communities in a way they never have before.
Common Ground at the Powerhouse Museum, digitally altered, courtesy of the Powerhouse Museum
In one of the most exciting applications of social media to date, cultural institutions across three continents are joining forces to project the Flickr Commons community’s favourite images in one worldwide outdoor event. The Powerhouse Museum and the State Library of New South Wales will work together to invite their online communities to the front steps of the Powerhouse. The State Library of Queensland and the Australian War Memorial will be hosting their own Common Ground. In the United States, George Eastman House, State Library and Archives of Florida, the Oregon State University Archives and the Brooklyn Museum are taking part. The Swedish National Heritage Board, is representing Europe. The festival of photography will happen simultaneously across the US, Australia and Scandinavia (according to the timezone, October 3 @ 6.30pm).
Election night crowd, Wellington, 1931, William Hall Raine, Alexander Turnbull Library, Flickr Commons / National Library NZ
Dubbed as a community-curated event, photography-lovers will congregate on the Harris St forecourt to watch their favourite images projected onto the Powerhouse Museum’s façade. There will be talks by curators and the Museum’s Flickr community. Principal Curator Matthew Connell will tell the stories behind some of his favourite images while Assistant Curator Geoff Barker will explain how to look after an historic photography collection. Bob Meade will talk about how his involvement in Flickr has turned him into a detective or citizen journalist. National Library of Australia web developer Paul Hagon will discuss his project that enables the community to geo-tag contemporary images alongside historic images on Google Streetview.
Participatory experience researcher Nina Simon wrote in her blog Museum 2.0 that there is ‘a problem of making the visceral as relevant, dynamic, and interesting as the virtual. If you do fabulous things online and not onsite, your online audiences will show up and be disappointed. They will feel deceived’. She used the Powerhouse and Brooklyn museums as examples. ‘You join the Brooklyn Museum’s posse. You tag your brains out on the Powerhouse online collection database. And then you show up in person and feel jilted.’ Institutions worldwide are uniting tomorrow night to find Common Ground.
Take a look at the images from the Common Ground event on the Flickr Commons discussion board or the Indicommons Blog next week.