QR codes work in a similar way as barcodes but are capable of handling substantially more information. Museums have seen opportunities in using QR codes within exhibitions. Visitors point their mobile phone at the small black square and a URL will flash onto the screen with the object’s description. The Powerhouse Museum has recently applied this technology to Contemporary Japanese Fashion: the Gene Sherman Collection. The museum has also installed Bluetooth inside the museum so viewers can access the Internet for free.
Mobile phones must either have in-built software, like the Nokia N95, or you will need to download a code reader onto your phone.
The Powerhouse Museum’s Seb Chan and the Australian Museum’s Lynda Kelly give us a better understanding of how QR codes can be used for marketing, as well as within the museum, in a conversation on the Museum 3.0 blog.